Copyediting
or copy editing... whatever you call it, having your document
copyedited by the "fresh eyes" of a professional is essential to its
perfection. (FYI: It's generally agreed that "copyediting" is done
by a "copy editor.")
Copyediting
can be defined as:
to read and correct for publication:
to read written material and correct it for publication.
Another
definition says copyediting:
requires close attention to every
detail in a manuscript, a thorough knowledge of what to look for
and of the style to be followed, and the ability to make quick,
logical, and defensible decisions.
That's
the key, isn't it: knowing "what to look for." Unless
you or your staff know what to look for, your document is
virtually guaranteed to not be perfect. And even if they do
know what to look for, if they've already seen it a dozen times,
they're likely to miss even simple misteaks. (Did you notice that
one?)
Proof-It's
quality copyediting is the reliable standard you need to make your
documents the best they can be.